The world of online marketing is expanding every day. While your website remains the foundation of your online strategy, technology is expanding the horizons on what you can do with that web site
We always begin with an in-depth assessment of your website. We look at every aspect and provide you with a ‘report card’ that will tell you how your site scores in all areas. Keep in mind, that while good graphics and a visual ‘punch’ are important, they are only part of the equation.
The world of online marketing also includes:
- Website Development
- Social Media
- Search Engine Optimization (SEO)
- E-mail marketing
- Mobile Marketing
- Google Ad Words
- Facebook Advertising
- And much, much more
We want to be your guide in navigating this ever growing, ever changing world.
It has become an accepted fact that every business and organization needs to have a website. There are many platforms, lots of programs and applications and a myriad of colors, graphics and fonts that can be combined to present a professional look online.
However, with all of these elements it is easy to forget that the basis of any good marketing tool is a well thought out communication plan. No matter what the medium, if the message gets lost in the creative elements it will fail as a marketing tool.
So, at The Scarlett Consulting Group we begin with the basics – the who, what, when and where. Who are you communicating to? What is your message? When should they receive it? And, of course, where should the information be located?
We develop the content, help you decide on the creative elements of graphics and photos, and then we work with our web programmers and developers to create a website for your company or organization that is clear, concise and above all, becomes a lead generator for you, (rather than just an online brochure).
Keep in mind that a well-designed website will become the cornerstone of your entire online marketing effort.
Search Engine Optimization
“Google” has gone from being a noun to describe a company, to being a verb to describe the action of looking up something online. When someone ‘googles’ a search word related to your company, do you show up on page one?
Search Engine Optimization (SEO) is the art of getting Google’s attention! Google could really care less about your company – the only thing they care about is bringing back the most relevant response to whatever question the consumer asked. And, the list of criteria of how they judge if you are relevant or not keeps getting longer and longer. . . . .
This can be very confusing for a business who is trying to make its way to page one. We take out all the worry and angst surrounding SEO and we will custom create a plan for getting you to page one.
Everywhere you go, there you find Social Media! It has become the new “back fence”. What does that mean? Remember, back in the day, when you could go out your back door and have a conversation with the neighbor over the back fence? You could ask them about anything and get recommendations on everything from where to take your car for an oil change to who’s the best painter in town.
Now, everyone goes online and asks those questions! This shift is what makes Social Media so important for your business. Are you using Social Media to connect with your audience?
Most Social Media Companies have a menu of “packages” for you to select from. We would rather start with a conversion about you, about your business and what you want to accomplish with Social Media.
Newsletters and Blogging
Keeping in touch with your clients and potential clients on a regular basis is very important! Posting a blog and sending out a regular newsletter are two ways to accomplish this on a planned, regular basis.
Why is blogging important? Well, one reason is that it is a quick and easy way to update your website. Believe it or not, Goggle gives you many ‘brownie’ points for updating your website on a regular basis. It is also a way to share information and to showcase new things about your company.
Newsletters can become part of your outbound marketing. We will help you build a ‘sales funnel’ that will expand your email list, making it possible for you to communicate with a large group of people who have ‘opted in’ to your list and actually want to hear from you!
Online Advertising – Goggle and Facebook
There are plenty of options for online advertising. The trick is determining which platform will get you the best results!
Our specialists will look at your business and at your competition, to determine which platform will bring you the best results. They also do a “split A/B” test, where different ads are run on the same platform to determine which message will have the strongest ‘pull’.