Branding is all about people recognizing your company and understanding what you have to offer that will be of benefit to them.
When we see the ‘golden arches’ we all know that the brand is McDonald’s. We know exactly what to expect when we walk in the door – there are no surprises.
Branding needs to be clear and concise – we always caution our clients to not get lost in the ‘pretties’ and not get emotionally attached to colors or images. It is important to stay objective when developing a brand, to really understand what audience you are speaking to and ensure that they ‘get the message’ of what your brand has to offer.