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Whenever I begin working with a new or small client, I usually end up having the same conversation about how marketing needs to multi-layered in order to be successful.  This means they need to use a variety of mediums with different messages. Most small businesses want a magic bullet that is very inexpensive when it comes to marketing!  (or they want a dollar for dollar return from day one!)  However, the reality is that neither scenario is likely to happen. Depending on which expert you listen to, a consumer needs to see a message 7 to 9 times before they [...]

There are a lot of unique ways to market your business. Aside from the tried-and-true local signage and social media campaigns, you’ve probably employed uncommon, even unconventional, marketing strategies in the past. Maybe you’ve done giveaways, partnered with another business, hosted a community event, or even given viral marketing a try. Have you considered writing a book? You’re a successful business owner, you know what it took to launch your business and what it takes to keep it growing every day. If anybody’s qualified to write a book about your business success, it’s you. A book can do a lot [...]

As a business that primarily serves its local community, few things are as critical to your marketing strategy as local SEO. When prospective clients search for the services you provide on Google and other search engines, they’re searching with what they want and where they are as keywords. For example, somebody looking for dessert in Westfield might search “ice cream Westfield NJ.” Using local SEO will connect you with your target audience through their searches. A few statistics about local SEO to consider are: 46 percent of Google searches are local. 78 percent of local mobile searches lead to an [...]

There are over 250 social media channels that a business can use to advertise and help grow their company. Are you tapping the business potential that social media channels have? Web researcher and  SEO consultan Roma Kapadiya, talks about the use of social media and how it can affect your business. SPOILER ALERT!! Many businesses that do use social media tend to be more successful than others that don't. http:/https://www.martechadvisor.com/articles/social-media-marketing-2/why-do-we-need-social-media-channels/      

All through history, technology has had a major impact on how marketing is conducted.  The first major breakthrough was the invention of the printing press.  This made it possible to produce many pieces of paper that said the same thing, without having to depend on individuals laboriously writing out each copy. In the past decade, technology has made quantum leaps forward in what is available to use for marketing, with the advent of the internet, social media and countless other things online.  While it has provided many more choices and much more power to reach more people, it has also [...]

Every time you turn around there seems to be yet another way to use technology to market your business.  Business owners can get overwhelmed just by trying to keep up with what is out there, let alone finding the time to actually learn how to use all the new bells and whistles. However, there is one thing that stays constant – the rules of communication and relationship building have not changed!  It is very important to have two-way communication with your clients and your potential clients. Let's take email newsletters as an example.  Most small companies get a copy of [...]

We are already two weeks into the New Year – where does time go?!?!?  It seems the more complicated our world gets, the more concentration it takes to keep everything on track and the more time slips by like a quick moving train! If you are a business owner, you are probably busy setting up your books for the New Year, looking at inventory, checking your client list, making sure your accountant has everything for taxes – the list is almost endless! However, the most important question is – where is marketing on your priority list?  Are you planning on [...]

Owning your own business can be challenging and rewarding all at the same time!  The rewarding part is being master of your own destiny, while the challenging part is wearing too many hats and not being able to see out from under all the hats to be as objective as you should be! When you are neck deep in operations, it is hard to step back and view your business with fresh eyes and ask the hard questions.  These questions include: What is my main purpose? Who are my ideal clients? Am I connecting with the right audience? How do [...]

At The Scarlett Consulting Group, we understand marketing.  We know very well that credibility goes a long way in making a business successful. We understand that the little gold stamp of approval from Amazon on a book with your name on it can make a very big impact.  We know that becoming an Amazon Best Selling Author will give you credibility, drive sales and can even make you go viral on social media. By partnering with The Scarlett Consulting team, you can become a Best Selling Author almost immediately.  We work with you to create the manuscript, create the book [...]