Marketing Needs to be Multi-Layered
Whenever I begin working with a new or small client, I usually end up having the same conversation about how marketing needs to multi-layered in order to be successful. This means they need to use a variety of mediums with different messages. Most small businesses want a magic bullet that is very inexpensive when it comes to marketing! (or they want a dollar for dollar return from day one!) However, the reality is that neither scenario is likely to happen. Depending on which expert you listen to, a consumer needs to see a message 7 to 9 times before they [...]