Marketing became a science in the late 1800’s when easy access to printing was established. For many decades, print media such as newspapers and handbills were the main avenues for companies to “get the word out”. Over time, the lowly handbill was joined by the radio commercial and the TV video. In the Twenty First Century, a whole new way of marketing was opened up by the advent of the Internet. This presented an enormous variety of mediums and messages. Many businesses were very “taken” with all the new technology, and dived into the online world with gusto. Moving graphics, tons of content, lights, online video – the possibilities seem endless.
However, most companies seem to pick one or the other – off line or on line – to concentrate on. As this Century unfolds, it will become more and more important to have a “marriage” of your off line and online marketing.
At The Scarlett Consulting Group we have a passion for creating the ultimate marketing plan for your business that includes all of the marketing avenues that are applicable to your business and provide the best way to reach your audience.
In the Beginning…
Where does a journey start? At the beginning, of course! When it comes to communication and marketing, it is..More
Consulting & Planning
Marketing Consulting is a many layered thing – it can include pretty pictures or accountant’s numbers..More
While we provide many services to many types of companies, we first and foremost need to get to know you and develop a strategy based on your..More